We are committed to honoring the individuals that have volunteered their lives in defense of our country.

Heroes Foundation is dedicated to Daniel David Montoya Sr (Marine & Vietnam Veteran) and Salvador Montoya (Army & Vietnam Veteran).

Our military heroes are as diverse as the tapestry of life. Their spirit of self-sacrifice should be remembered, honor, and rewarded.

One small way we can say “thank you” is to support their transition back to civilian life.

We are committed to honoring our fathers, brothers, mothers, sisters all family that have volunteered their lives in the defense of their country.

Heroes Foundation is dedicated to Daniel David Montoya Sr (Marine & Vietnam Veteran) and Salvador Montoya (Army & Vietnam Veteran).

The Heroes Foundation was created with the idea that heroes can come in any shape and form…those that have served our country, families that have supported (and followed) our active duty and civilians that serve to honor the commitment of our military and their families.

Heroes Foundation redefines how Heroes serve by never forgetting, always remembering and understanding it’s not enough to say ‘thank you for your service’. Together, as a unified front, we can ensure no one transitions from the military alone….we rise and fall together.

Based on research, only 0.5% of the total United States population serves in the armed forces.

This means that 99.5% of the rest of the US population benefits from the relentless dedication in personal sacrifice from the quiet few.

Our team committed to helping others

CEO, Founder
Chris Montoya

With over 15 years of experience supporting corporate IT recruiting and managed services, Chris converted his experience into creating positive change in the veteran and military spouse hiring initiatives. His work brings companies together to network, mentor and share best practices to develop strong veteran recruitment strategies, processes and events.

Vice President / Co-Founder
Daniel David Montoya Sr

Daniel, co-founder of the Heroes Foundation, retired Marine, and Vietnam veteran, is experienced in developing strategies to support corporate logistics, transportation and supply chain needs. He oversees and manages associates throughout North and South America to build strong relationships with his warehouses, suppliers and carriers to reduce cost while meeting on-time delivery.

Communications / Learning & Development
Timothe Davis

With over 15 years of experience, Timothe designs and delivers innovative strategies to drive learning, development, inclusion, diversity, and team member retention within the company vision.

Sarah Cruz

Heroes Foundation
Sarah Cruz

Sarah has over 10 years of experience with activism and community impact. She is a military spouse. Sarah focuses on company impact in the veteran community and serves as the voice of our initiatives.

Heroes Foundation
Hilda Gonzalez

Hilda has over 10 years of experience as a CPA and is a military spouse. She focuses on all things financial for our company.

Learning, Development & Instructional Designer
Jonathan Watson

Jonathan has over 10 years of training design experience. He has a focused approach in creating strategic, long term plans and develops training curriculum covering multiple aspects of the business

Loving Memory of
Salvador "Sal" Montoya

Salvador “Sal” Montoya, older brother of Daniel Montoya, passed away on November 9th 2018 after a courageous fight against cancer.  He was born to Salvador and Mary Esther Montoya on the 8th of October 1946 in El Paso, TX.

In 1963, he was awarded the rank of Eagle Scout from the Boy Scouts of America. After graduating from Bel Air High School in 1966, he was drafted into the US Army and served our country in Vietnam (attached to the 25th infantry division).

During his service, Salvador was awarded the following medals: Army Commendation, Good Conduct, Sharpshooter, Vietnam Service Medal with two Bronze Stars from Republic of Vietnam and the National Defense Service.

Returning to El Paso, he graduated from UTEP with a Bachelor of Business Administration with a Minor in Marketing in 1976. He retired in 2010 after a 34 years career in Transportation.

Post retirement, he worked for the Boy Scouts of America, Yucca Council, Unidos Prosperamos Program.

Throughout the years, he volunteered his time, mentoring young men and women, coaching softball, and serving his catholic faith.

(nicknamed “Chava”), 72, was born October 8, 1946 and left to be with our Lord Jesus Christ on Friday, November 9, 2018 after a courageous battle against Stage IV Carcinoma Cancer. He was born to Salvador and Mary Esther Montoya in El Paso, Texas.

He grew up in Segundo Barrio and attended Alamo Elementary School until his parents bought a house in Ranchland Hills where he attended Ranchland Elementary and went onto graduate from Bel Air High School in 1966. In 1963, he was awarded the Eagle Scout Rank from the Boy Scouts of America. After graduation.

He was drafted into the US Army. He served a tour of duty in Vietnam and detailed to the riots of MLK and Robert Kennedy’s assassinations. While in the US Army.

He was attached to the 25’h Infantry Division and received several medals to include the Army Commendation, Good Conduct, Sharpshooter (Rifle). Vietnam Service Medal w/2 Bronze Service Stars Republic of Vietnam Campaign and National Defense Service.

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